'Marketing has to be genuine and real,' says Volvo's SVP brand and strategy: Anwell gave the example of the Volvo Ocean Race, a round-the-world sailing contest, and this year used the event to collect data on the concentration …: Google Alert – “volvo ocean race”
'Why can't you just put the stuff in the bin?' – Olympic silver medallist Annalise Murphy says a plastic …: “In the last year doing the Volvo Ocean race, we've been trying to promote the idea of how much plastic is going into our oceans. At the current rate …: Google Alert – “volvo ocean race”
The Volvo Ocean Race returns to Cape Town in 2017 and will be in the City from 24 November to 10 December. The first of Leg 2 yachts are expected to arrive on 27 November with the start of Leg 3 to Melbourne on 10 December 2017:
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