Of course we are looking for a certain standard and would like your article to adhere to Internet Writing 101:
- Answer the 5W’s and 1H: Who, What, When, Where, Why and How.
- Be objective (keep opinions and ‘flowery language’ out of the story).
- Get your facts right.
- Don’t plagiarise.
- Give credit where it is due.
- Cite references.
- Provide URL’s so that your readers can discover more.
- Rather be accurate than first.
- Start with the most important facts first and follow with supporting information.
The press releases that gain the most attention adhere to the above guidelines, are entertaining and are NOT pure sales pitches.
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