South Africa’s dominant property portal launches its mobi site on the back of spiraling demand from mobile phone users.
South Africa’s mobile internet connectivity boom reached another milestone this month with Property24.com’s launch of its mobi site. The Property24.com mobi site will effectively mirror the functionality of the conventional Property24.com web site, tailoring content delivery to the format most appropriate for the user’s device.
“People are connecting to the Internet with a huge range of devices, and many of them are cell phones or hand-held,” says Theo Mseka, Property24.com Product Manager. “Our focus is on ensuring a seamless user experience across all possible access points, so that people can do what they need to do regardless of how they’re connecting to the Internet.”
Interestingly, Property24.com’s development of its mobi site comes in response to the thousands of hits it already receives from mobile devices.
“We’ve seen more and more people accessing our portal from mobile devices recently,” says Mseka. “That’s really because we’re a web business, not a web site. A lot of people need to access the portal to do business, and they’ll do that from whatever connection point is convenient. We want to make sure we deliver the same seamless, functional experience regardless of whether the person is accessing Property24.com from their desktop or an iPad. That means ensuring content delivery is tailored to each device.”
According to World Wide Worx’s Mobile Internet in South Africa 2010 study, as many 9.5-million urban cell phone users are technically able to browse the Internet on their phones. While the number of actual users is still small due to the cost of connectivity and low digital literacy levels, the country’s mobile Internet access potential is clearly extremely high.
“Only 21% of Internet capable users are actually using their cell phones to access the Internet at this stage,” says Mseka. “But the interesting thing is that they have a capable device in their hands already, so as prices drop and ease-of-use improves, we expect the mobile Internet access rate to climb steadily.”
Currently Property24.com users accessing the portal from their mobile phones can carry out exactly the same functions as they would on the main web site (including comprehensive searches covering the full range of regions and property types), with the delivery of content tailored for speed and efficiency.
“The mobi site will evolve significantly in terms of its functionality over time,” adds Mseka. “But the guiding principle will always be fast and efficient service from any device. All additional functionality will be informed by this approach.”
Visit the mobi site at http://m.property24.com




