Africa’s not only has talent but its open for business. That’s the message being conveyed to the world by the Ndlovu Youth Choir via its https://choir.africa/ online platform.
“We congratulate the Ndlovu Youth Choir for representing the promise of the Bright Continent on America’s Got Talent and for signaling that Africa is open for business by selecting a .africa (dotAfrica) domain name to anchor its online identity,” said Lucky Masilela, CEO of Registry Africa , the administrator of dotAfrica.
In the current challenging climate, the Ndlovu Youth Choir made South Africans’ chests swell with pride again as they reached the finals of top-rated TV show, America’s Got Talent. A chorus of African song and dance, the Choir’s dotAfrica website promotes the ‘Afro-optimist’ message of ‘infectious joy and toe-tapping energy’ that is the hallmark of an Africa in rebirth.
From Afro-Pop classics to traditional South African music and original compositions, the Ndlovu Youth Choir is making all one billion Africans proud as it showcases an Africa seldom seen by global audiences.
Africa’s new home on the worldwide web is steadily making its way into the digital landscape of cyberspace as leading cultural and other brands realise the benefits of associating themselves with the Bright Continent and its one billion consumers.
The rising dotAfrica domain name is increasingly being inscribed on traditional and new media platforms across the continent. “Economies today run on creativity and original thinking just as economies yesterday ran on coal and steam. The availability of a new online space is clearly proving valuable to brands, agencies and their respective marketing campaigns, as this latest dotAfrica usage demonstrates,” says Mr Masilela.
“Africa is open for business and dotAfrica is our storefront. Incredible strides are taking place on this continent in all spheres, from business to the arts, and it is up to likeminded Africans to come together and tell this positive story through vehicles like the Ndlovu Youth Choir and the dotAfrica domain,” concludes Mr Masilela.
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