Watching a movie on the huge screen is not the full experience if you aren’t munching on a bag of freshly popped popcorn. Taking this a step outside the cinema, leading cinema exhibitor Ster-Kinekor has partnered with Biggi Brands to announce a popping current collaboration.
Biggi, who has been supplying every Ster-Kinekor’s cinemas with top-quality popcorn kernels for more than 25 years, will now offer moviegoers the opportunity to purchase Biggi’s premium microwave popcorn product at the cinema, to be enjoyed at home. In addition, Biggi’s branded Ster-Kinekor popcorn will also be available on local supermarket shelves across the country.
Located near Hopetown in the heart of the Northern Cape, Biggi Premium Popcorn is a family business anchored in family values. Since opening its doors over 30 years ago, Biggi’s distribution network has grown to reach every corners of the world where, globally, more and more customers can experience a taste of Africa.
Right to its family values, Biggi serves each customer with care and respect, delivering premium popcorn to be enjoyed at Ster-Kinekor cinemas, homes, schools, and events across South Africa and worldwide.
“Having been a portion of the South African cinema landscape for more than 25 years, we are thrilled to join hands with Ster-Kinekor to bring the happiness of popcorn into South African homes,” says Jacques Louw, COO of Biggi Brands.
“We supply several South African food producers with the main ingredient – popcorn kernels – in their snack ranges. With warehouses in Midrand, Durban, Cape Town and Port Elizabeth, Biggi Brands delivers weekly as per our customers’ needs, while for industrial customers, we deliver directly to their factories.”
By collaborating with Ster-Kinekor, Biggi is cooperating with Africa’s most prominent movie exhibitor, operating 43 commercial cinema complexes in South Africa, with six regional sites based in Namibia, Zambia, and Zimbabwe.
“Popcorn is synonymous with the enormous screen movie experience,” says Lynne Wylie, chief marketing officer of Ster-Kinekor. “Entering into this exciting collaboration with Biggi is a worthy brand extension for Ster-Kinekor, ensuring that moviegoers and consumers alike can now appreciate our luscious popcorn and salt flavours in the comfort of our cinemas and back home.”
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Author: Nicole Felix from aHead Marketing on behalf of Ster-Kinekor.
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