Cape Town’s CBD came to a standstill yesterday as thousands of Capetonians, mostly school children along with celebrities, took to the streets in a bid to ‘March for More’ in celebration of Hungry Lion’s grand opening of its newly refurbished flagship store at the Golden Acre Mall today.
The world-class Ashwin Willemse Marching Band led the march, which started at Prestwich Primary School, along the fan-walk to Adderley Street to the new refurbished store at the mall. Once there, the children were treated to a morning of excitement, entertainment, free ice cream and refreshments.
PSL finalists Ajax Cape Town signed autographs and joined in the festivities with the children who participated in soccer activities to win prizes. The event was streamed live via YouTube.
4,700 free ice creams were served, 2,000 soccer balls were handed out and thousands of people participated in the event hosted by Expresso Show and Goodhope FM DJ Leigh-Anne Williams with families making the most of the free event and spend a fun morning out with their children.
“Our brand is all about giving Mzansi MORE and the opening of this newly refurbished store in the CBD is no exception, we wanted to give Cape Town a store opening event they will never forget,” says brand marketing manager at Hungry Lion, Tashalene Reid.
She explains that the new brand offering of Hungry Lion is all about sharing more and the new Golden Acre store is one of 170 nationwide that are part of the refurbishment and new brand offering of Hungry Lion.
“Although Cape Town is receiving the first opening event of this magnitude, we have others planned for the Eastern Cape, Kwa-Zulu Natal, Gauteng and throughout Africa,” Reid concludes.
