Cape Town Tourism, still in high spirits after the phenomenal success of the FIFA World Cup, is now basking in the acclaim of more accolades. Table Mountain was recently named one of the New7Wonders of Nature, and Cape Town has been named the World Design Capital for 2014. ??Things are looking good for the Mother City. However, Cape Town Tourism CEO Mariette du Toit-Helmbold is setting the bar pretty high for Cape Town. “The targets set are bold” she wrote in her year-end report and launch of new marketing campaign post on www.capetown.travel.
In the past year, there have been some difficulties in the tourism sector, with hotel occupancy levels decreasing and tourism operators going out of business. Anyone who has been to even a couple of Economics 101 lectures will be able to tell you that tourism is one of the hardest hit industries in an economic recession. However, with this comes opportunity for Cape Town, as cost of living (and travelling) in the City remains reasonably low. According to du Toit-Helmbold, “Our visitors are extremely price sensitive and are looking for the best value packages across the board – whether staying in or just experiencing our city.”
In an effort to increase tourism in the city, Cape Town Tourism has made the smart move to partner with group buying site UbuntuDeal.co.za. UbuntuDeal offers people lifestyle experiences in and around Cape Town, at 50 – 90% discounts, from travel specials, to restaurants, activities, events and more! These deals are not only meant for people visiting the city, but also for Capetonians themselves.
The deals appear on the site for a few days, and create massive buzz in online communities, where most of us seem to be spending more and more time. The exposure gained promotes the destination and, even though the vendor is providing a discounted rate, there is always the opportunity to up-sell. Repeat business is where the real money is… treat a guest well and you’ll have a guest for life. ??UbuntuDeal is an extremely versatile business that can tailor a deal for any operator, and the success has been so great that small B&Bs to Five Star hotels are lining up to be featured on the site.
This partnership is the perfect marriage to convert dreams of visiting into stories of having visited.
Check out www.UbuntuDeal.co.za for Cape Town’s latest travel (and other) deals.
Author: Dean Pharo
Website: http://www.ubuntudeal.co.za
