Inspiring Innovation: New Positioning For Enartis

MyPR: Inspiring Innovation: New Positioning For Enartis:

New Enartis logo Photo: Enartis

The Enartis brand renews its identity and continues its leadership in the enological supplies sector with a new logo, new website and new image to celebrate more than 15 years of success made with experience, innovation and relationships.

Enartis presents a new concept for its positioning – “Inspiring Innovation”- that better describes where the company wants to focus and the purpose that has driven Enartis from the past to the future.

“We needed to represent ourselves more consistently and with greater impact on the market”, said Samuele Benelli, Business Director Enartis International. “The company has always invested in research and innovation, but the last few years have seen an increase in this regard. Every year more than two million euros are invested and have generated application solutions that are rewriting the pages of enology: just think of the success of Zenith, the first stabilizer made from potassium polyaspartate. An innovation that, after the first year, has already exceeded the highest sales expectations”.

“Our next goal is to use our new website, newsletter and more active social media presence to increase customer engagement and satisfaction,” said Maria Elena Luccerini, Enartis Brand and Communications Manager. “We want to customize the experience to best suit our customers’ needs and preferences”.

Over 15 years since the launch of the brand (and with almost 100 years of experience in the field of enology with parent company, Esseco Group), Enartis is realising results inspired by a clear vision of its role as market leader, and its constant communication with winemakers from around the world.

The new logo, represented by its intense blue and red in the centre, tells of a company that meets the needs of a constantly evolving market, and which knows how to combine competence and passion, quality and relationships, to give a constant contribution to the improvement of wines and cellars.

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