Introducing MyPR’s Intern Baphiwe Yoyo.

‘’I am what I think, and my character is the sum of my thoughts’’.
A creative Public Relations Practitioner dedicated to putting his best foot forward.

Born in Gqeberha in the Eastern Cape and raised in a small village of eQuthubeni by both his parents. Baphiwe Is the youngest of two sons after his brother Aviwe Strom. he later went on to live with his mother at Ngcabasa Location, where he attended school for both his primary and high school life. His surroundings have shaped the man his is today and attributes them to being his parents, the community his was raised in and his aspirations.

After completing High School in 2021 where he came in position fourth in the ”Top Ten Achievers in Circuit 7’’ presented by Sanlam award and passed matric with a bachelor pass. He went on to study Public Relations Management at Nelson Mandela University here in Gqeberha in 2022. Unsure if the course he had chosen was the right one. Two years into it, he began to grown fond of it since it has taught him how writing and media are great tool towards helping brands tell their story.

This year Baphiwe was handpicked by Alan Straton of MyPR to be one of three interns alongside Londeka Ngcongo and Dolly Shabala for the 2024 period. As a part of their in-service training, from whom which they will learn the ins-and-out of the industry who has two decades plus years’ experience in print and media. Their goal is to work with brands around Gqeberha using their writing and media skills to achieve their objectives. At the same time gain work experience to complete their degree and help them in their journey to be Public Relations Practitioners which will propel their careers. He has embarked on a journey to lend his penmanship and innovation in every creative space he is involved in.

This opportunity we allow us to be a sponge to information but bring in new ideas and leave a mark on clients. Internships are a good bridge between education and the workplace because they prepare you for what is to come and give you the much-needed experience required. Public Relations is all about taking an organization’s brand and its objectives and carrying them out across with messages that speak to your audience and the public.

From being the quietest kid in every room to being the most observant person in the room. Baphiwe believes everyone has factors that drive them in life and his are listening, reading and writing. Listening in every room you step in and read from those that came before you and writing about everything you feel maybe valuable to those around you. Once you find your driving factors they become the final piece in life’s puzzle and determine how you live life on ward.

‘’At its core, PR is about crafting the ongoing story of your brand in the hearts and minds of your customers’’ – Sara Martin from The Lime Envelope.