(Cape Town, 26 July 2024): The Interactive Advertising Bureau (IAB) South Africa’s Industry Measurement Dashboard reveals dedicated radio listeners in Gauteng and KwaZulu-Natal for Q2 2024.
According to the industry organisation’s audience data across the months of April through June, independent radio station Jacaranda FM garnered an impressive 5,64 million daily listeners via its web application during this period, nearly 1 million more than its closest competitor East Coast Radio, which recorded 4.7 million daily listeners via web during the same time.
Niche radio stations that enjoyed high online daily listenership during this period included Sepedi-, Zulu- and Tswana-language stations Thobela FM, Ukhozi FM and Motsweding FM, respectively.
Below, the biggest online radio stations in South Africa for Q2 2024*:
- Jacaranda FM – 5,643,7732
- East Coast Radio – 4,718,6143
- Metro FM – 1,638,2284
- RSG – 1,587,3265
- Thobela FM – 340,1146
- Ukhozi FM – 288,2437
- Radio2000 – 230,8648
- SA FM -152,2399
- Motsweding FM – 144,78210
- Umhobo Wenene FM – 134,263
*As of 16 July 2024.
The Interactive Advertising Bureau (IAB) South Africa Measurement Dashboard is a three-year partnership with dY/dX, a digital transformation company that provides product and service design, and content and digital sales optimisation solutions. The partnership provides a standardised audience measurement currency for publishers that can be used across the South African online industry.
The IAB Industry Measurement Dashboard is available to the media and marketing industry, with no login required. Agencies and Publishers are encouraged to access this beneficial data for measurement and reporting purposes.
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Author: Chimera Creative from Chimera Creative on behalf of IAB South Africa.
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