Le Quartier Francais is thrilled to be awarded the SMITTY for Best Single Social Media Promotion, Individual Hotel/Resort, Global. The award was for the Dr Von Paris Facebook competition, which turned a bad bilking incident (when a customer left without paying their bill) into a fun and innovative social media competition that really resonated with the social media followers. Owner Susan Huxter said, “We realize that the key to creating a connection between the brand and our fans via social media is using fun & interaction. This campaign was successful because it allowed our followers a chance to get creative with a bad situation and choose their own alias if they were going to skip out on their bill”.
This inaugural award was announced on 6 June 2012 in New York City by Travel + Leisure.
“The travel industry has taken to social media in creative ways over the past year,” said Nancy Novogrod, editor in chief of Travel + Leisure. “The SMITTYS aim to spotlight those in our industry that are developing engaging campaigns that provide value to their consumers in this new landscape.”
Travel + Leisure accepted nomination submissions for the SMITTYS from the following travel-related entities: hotels, cruise lines, airlines, airports, tour operators, convention & visitor bureaus, travel agencies, attractions, and car rental agencies.
The winners were determined by a distinguished panel of social media and travel experts in the following categories:
- Best Use of a Social Media Platform
- Best Single Social Media Promotion
- Best Social Media Promotion of Travel Deals
Le Quartier Français is a luxurious Relais & Châteaux country inn situated in the French Huguenot valley of Franschhoek, in the Cape Winelands. The Auberge offers eleven en-suite Auberge Rooms, three Grande Rooms, two Petite Garden Suites and two deluxe Auberge Suites (with splash pools), which open onto a rose-filled central courtyard and swimming pool. And for the ultimate in luxury, there are four state-of-the-art suites, The Four Quarters, overlooking a private pool and sun-splashed deck.
Click here to book at La Quartier Francais.
