Chinese consumer electronics company Hisense is considering to open a new electronics factory in Atlantis north of Cape Town, boosting its technology footprint in Africa, and uplifting the community.
This initiative follows the 2013 opening of a R350-million plant in Atlantis in 2013, manufacturing flat-screen TVs and fridges.
The plant, which will employ more than 200 people, will manufacture washing machines, with the opening planned for 2021. Since launching washing machines in the country three years ago, Hisense has achieved a 12% market share in that segment.
Currently Hisense employs more than 800 people, and does training and social upliftment projects, contributing to the wellbeing of around 3 000 people in the community.
Today, Hisense boasts a nationwide presence with distribution to more than 3 000 chain stores and 500 home appliance stores. In 2019, one in four TVs or fridges sold in South Africa was a Hisense, while during the year, the brand manufactured more than 530 000 TVs, and 331 000 fridges.
Hisense has also made significant inroads in Africa, with products also being exported to 13 other African countries, including Namibia, Mozambique, Zimbabwe, Malawi, Zambia, Botswana and Lesotho.
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