Harley-Davidson® Africa today announced its partnership with Ultimate X 2016 presented by Dark Custom™. Ultimate X, Africa’s premiere action sport festival, will showcase the best in local and international extreme athletes at the Grand Arena, GrandWest Casino in Cape Town on Saturday 27th February 2016.
Aside from the slick and extreme skills on show, it’s an action-packed experience for anyone who is driven by adrenalin sports. This partnership follows the launch of the Harley-Davidson® Dark Custom Street® 750 motorcycle in South Africa designed for young urban riders, at Ultimate X in February 2015.
“Harley-Davidson solidified its partnership with action sports at X Games in 2014 in Austin and Aspen, with the introduction of a new medal discipline in flat track racing, where the Street 750 has been carving up the dirt as a new fan favorite. Action sport is about performance and self-expression, and our brand is no different. We provide the world with a blank canvas of raw American power that celebrates independence, rebellion and freedom,” comments Juan Mouton, Marketing Manager, Harley-Davidson Africa.
Ultimate X owner and mastermind, Markus Museler said, “We are stoked to have one of the worlds’ most prestigious brands, Harley-Davidson as title sponsor for Ultimate X. The team is fired up as both brands tie in well with representing limitless freedom. 2015’s showdown at the Grand Arena, Cape Town was a ground breaking event in action sports in Africa, with Ultimate X being the only multi-disciplined action sports indoor fest globally.”
“We can’t wait to transform GrandArena into Africa’s only indoor, floodlit, pyrotechnical action sport showdown. We have so much in store for 2016 and the upcoming fest will once again surpass expectations. Spectators will experience a variety of action sports, on Africa’s most impressive Skate / BMX Park: Freestyle MX, Skateboarding, Trials biking, Blading, with the finest local and international competitors. We are securing an entertainment line-up of note featuring South Africa’s hottest bands and DJ’s. Not only will the shows keep festivalgoers mesmerised, but they will also be kept entertained with the best music at the event and after-party,” said Museler.
The latest Harley-Davidson Dark Custom bikes will be on show and those with a motorcycle license will be encouraged to take them out for a test ride “Black Label apparel will make a debut and surprise a lot of people who haven’t seen the urban threads we create for people who hate cages as much as we do,” Mouton added.
Doors open at 6pm and close at 10pm. Tickets are available at Computicket ranging from R150 – R300.
2015 saw Ultimate X moved indoors to its new home – Grand Arena, GrandWest which brought a Unique showcase feel to Action Sports. The BMX comp brought to you by GoPro was a highlight of event with all that went down.
