Prominent Roofing Generates Over R2,575,431 in Revenue Through Strategic Google Ads Campaign

Cape Marketing Agency delivers measurable results for Prominent Roofing through precision-targeted Google Ads marketing campaigns.

With its Google Ads campaigns, Cape Marketing Agency has successfully helped South African roofing company Prominent Roofing earn more than R2,575,431 in revenue for R93,838 spent on Google Ads marketing campaign. It has resulted in 75 leads generation with 30 leads making a purchase and achieving 40% sales conversion and more than 2,640% return on ad spend.

The main objective of this campaign was to reach the customers and promote the business through targeted search queries of people who searched for professional roofing services. Cape Marketing Agency concentrated on high intent roofing keywords, geographically-based targeting and optimization of the campaign to attract visitors interested in using their roofing services.

The Google Ads campaign provided an excellent return on investment with R2,575,431 in revenue generated from R93,838 in advertising spend. 75 leads were generated in total with 30 of them becoming customers and providing a 40% sales conversion rate. At the same time, the cost of each lead was only R1,251.

Prominent Roofing is a South African firm that specializes in the provision of quality roofing services to residential, commercial, and industrial clients. Their core areas of interest include quality craftsmanship, reliable services, and practical roofing solutions that meet their customers’ requirements.

According to the owner of Cape Marketing Agency:

“Our aim is always to drive growth for our clients. The performance achieved for Prominent Roofing is proof of how much can be done with Google Ads that is carefully targeted, optimised and managed against the client’s true business goals.”

The results speak for themselves:

• Total Spend: R93,838
• Total Revenue Generated: Over R2,575,431
• Targeting Strategy: High-intent roofing keywords and geographic targeting across key service areas
• General Result from Campaigns: 75 leads generated, with 30 converting into sales, achieving a 40% sales conversion rate and 2,640%+ ROAS

The campaign included:

• Strategic Google Ads campaign management
• High-intent roofing-related keyword targeting
• Geographic targeting across key South African service areas
• Continuous optimisation and bid strategy refinement
• Landing page optimisation to improve lead generation and conversions
• Compelling ad messaging focused on roofing services and customer needs

The campaign highlights how a well-managed Google Ads strategy can deliver measurable results for businesses operating in competitive service industries. By combining targeted advertising, continuous optimisation and data-driven decision-making, Cape Marketing Agency helped Prominent Roofing turn online visibility into qualified leads, new customers and significant revenue growth

About Prominent Roofing:

Prominent Roofing provides professional roofing solutions across South Africa, specialising in roofing installations, repairs, maintenance and related roofing services for residential, commercial and industrial properties.

Website: https://prominentroofing.co.za/

About Cape Marketing Agency:

Cape Marketing Agency is a subsidiary brand of My SME, a marketing agency based in Cape Town specialising in Google Ads, SEO, web design and digital strategy for ambitious brands.

Cape Marketing Agency combines strategic digital marketing with data-driven campaign management to help businesses improve their online visibility, generate qualified leads and achieve measurable growth.

Website: https://mysme.co.za/

Website: https://capemarketingagency.co.za

Conclusion:

This case study demonstrates how a precision-targeted Google Ads strategy can transform online visibility and revenue for roofing businesses. Through strategic keyword targeting, ongoing optimisation and data-driven campaign management, Cape Marketing Agency continues to help South African businesses achieve measurable, high-return growth in competitive markets.

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