The ‘Add Colour’ Arts Campaign for SA Youth

MyPR: The ‘Add Colour’ Arts Campaign for SA Youth:

The ‘Add Colour’ campaign launches in Atlantis, Cape Town, this July Photo: Copyright of Sk8 for Gr8

Sk8 for Gr8 and Imagnary House are adding colour to the future of South African youth, and you can help.

On the 17th of June 2017, Sk8 for Gr8 is collaborating with Imagnary House to bring the ‘Add Colour’ campaign to life. The ‘Add Colour’ campaign is about encouraging design thinking and entrepreneurial skills in South African youth by using the arts.

Having partnered with the City of Cape Town, this campaign will begin in Atlantis with a collaborative mural, being created by Liebet Jooste of ‘Liebetland: A Colouring Book’ (published by Imagnary House). Jooste will create a mural outline inspired by both the children in Atlantis and her imaginative world of Liebetland, where anything is possible, in an effort to uplift both the area and the youth’s knowledge about illustration and design. The children themselves will be the ones who add colour and make it come alive. Sk8 for Gr8 will also be tutoring the children in design thinking and encouraging them to use this opportunity to broaden their horizons and consider a wider career path.

Where you can help:

For the mural in Atlantis, there are a few items that are needed in support. To purchase these supplies, the ‘Add Colour’ collaboration is running a crowdfunding campaign. In particular, money is getting raised for these items:

Black and colour wall paint
Paintbrushes
Stationary packs
Colouring-in books (Liebetland: A Colouring Book)

This where you come in. If you’d like to help support the ‘Add Colour’ crowdfunding campaign, click through on the link provided. For each child to be given a colouring-in book and stationary pack, 50 books need to be bought in aid of the campaign. Please join the ‘Add Colour’ collaboration and the City of Cape Town in celebrating the bright future ahead of our local South African youth.

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