Tune In: “The Business of Entertainment” with Jarrod Assenheim

Cape Town, — CapeTalk is proud to invite listeners to a special edition of The Business of Entertainment airing this Thursday night 10th July at 9PM, featuring legendary guest Jarrod Assenheim — a powerhouse in South Africa’s music and entertainment industries.

With a career spanning over 38 years, Jarrod Assenheim is not only a music entrepreneur but a visionary in digital media and rights management. He brings a wealth of knowledge from his early days as a celebrated musician to his current pioneering work in music technology and data analytics.

Jarrod’s roots in music trace back to the 1980s when he was the lead vocalist and drummer for iconic South African pop groups like Face to Face, Chess, and Cinema. After a successful run touring nationally and internationally until 1997, he transitioned into the business side of music — and never looked back.

As founder and former MD of Fluid Media Entertainment, Jarrod was instrumental in bringing world-class artists like Dionne Warwick, Maxwell, Vanessa Mae, Jonathan Butler, Foreigner, Village People, and many more to African stages. His passion for bridging global and local talent made Fluid Media a household name in concert production.

In 2015, he launched Radiomonitor South Africa, part of the UK-based media monitoring group, helping transform how music airplay is tracked across thousands of radio and TV stations throughout Sub-Saharan Africa. Today, Jarrod leads Audlytics, a cutting-edge platform focused on music technology, rights management, and innovative revenue streams for artists and stakeholders in the music value chain.

Beyond the boardroom and studio, Jarrod is also a long-distance running enthusiast, having completed multiple marathons including the Two Oceans Ultra and the Comrades Marathon. In 2020, during the COVID-19 lockdown, he completed a virtual ultra-marathon on his apartment balcony — raising funds for musicians impacted by the pandemic.

Whether you’re a music lover, industry professional, or curious about where entertainment meets innovation, this episode is not to be missed.

Don’t miss The Business of Entertainment with Jarrod Assenheim — this Thursday at 9PM only on CapeTalk.